In the second of our new series of features exploring marketing technology assessment and utilisation, we look at how you can build the right culture and internal capability to maximise your chances of success.ĭigital Marketing Aussie martech platform gets acquired by SmartsheetĪustralian-owned brand management and creative automation platform, Outfit, has been acquired by Smartsheet as part of plans to build out the latter’s digital management offering.ĭigital Marketing CMO's top 8 martech stories for the week - 1 September 2022Īll the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.ĭigital Marketing Connecting the dots on website and CRM attribution
Digital Marketing Adobe to purchase Figma product design platform for US$20bnĪdobe is looking to up the ante on product design collaboration with its latest acquisition, announcing its intention to purchase Web-first collaborative platform, Figma, for approximately US$20 billion.ĭigital Marketing CMO's top 8 martech stories for the week - 15 September 2022Īll the latest martech, adtech and customer technology news from ZineOne, Contxtful, AppLovin, Metadata, Search.io, Algolia, InMobi, Analytic Partners and LeanData.ĭigital Marketing CMO's top 8 martech stories for the week - 8 September 2022Īll the latest martech and adtech news from Metigy, OneSignal, AdLibertas, Branch, Optimizely, HubSpot, Slack, Smartsheet, Outfit and Blueshift.ĭigital Marketing Making martech work: Building the right organisation capability
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